Charity Directs Callers to Phone Sex Line

A limited-edition cereal featuring Bengals receiver Chad Ochocinco was pulled from shelves this week after it was revealed that a charity phone number listed on the box was directing callers to a phone sex line. The mistake was discovered after an Ohio family called the number on speakerphone with their 9-year-old daughter in the room. PLB Sports, the company that markets OchocincO cereal, apologized for the mistake, explaining that the correct 888 prefix for the Feed the Children charity had mistakenly been replaced with an 800 number. Chad Ochocinco also issued an apology on Thursday, only a day after he encouraged his Twitter followers to buy the cereal and "Start your day with a lil suga!!!"