Sure, it's expensive to raise a kid these days, but really? A pair of Los Angeles musicians are hoping to fund the rearing of their daughter the way cities fund stadium construction: naming rights. The couple posted a craigslist ad Saturday offering up their unborn baby's middle name to corporate sponsors. The $750,000 price tag seems a bit steep. This baby girl will initially weigh in at less than 15 pounds, and Izod got an entire sports arena for $1.4 million a year. But as her proud parents point out, the winning corporation "will be presented to thousands of potential customers every month as our baby grows and is signed up for scouts, called on in classrooms, and mentioned in pediatrician offices." Although the parents sound open to just about anything ("we're having a girl but product name needn't be feminine"), they do, like all good parents, have some favorite names picked out: "Our list of hopefuls includes SONY, SAAB, Jet Blue, Converse, Hot Pocket, Gibson, and Ludwig (we're musicians)."